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In today’s fast-moving industries like logistics, supply chain, retail, and eCommerce, change is constant.

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From global competition to the UK's 2024 review of zero-tariff import regimes, businesses are under pressure to move faster, think bigger, and communicate smarter.

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No surprise then, that 50% of B2B companies in the UK now outsource their marketing to expert partners.

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If you’re not already outsourcing, now is the time to rethink your strategy — and at IDX, we help B2B companies not just keep up — but stay ahead.

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B2B Numbers You Can’t ignore in 2024:

The UK business environment is evolving rapidly:

• 15,346 third-party logistics (3PL) providers are now operating in the UK — up 3% year-on-year.
• Wholesale, retail, and eCommerce sectors account for 14.6% of all UK businesses.
• 50% of UK B2B companies now outsource some or all of their marketing efforts — a sharp rise from 46% last year.

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Outsourcing isn’t just for large enterprises anymore — it’s become a critical growth strategy for start-ups, SMEs, and transforming businesses across industries.

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Why Companies Are Choosing to Outsource Marketing?

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Outsourced marketing is no longer about saving costs — it's about gaining competitive edge.

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Here’s why more B2B brands are making the switch:

✅ Lower Overheads:
Access a full team of marketing experts — without the expense and time of hiring and training in-house.

✅ Specialised Expertise:
From SEO and PPC to content marketing and creative design, get specialist skills exactly when you need them.

✅ Faster Results:
Agencies like IDX are built for speed and agility, helping you move faster than internal teams bogged down by bureaucracy.

✅ Fresh, Strategic Thinking:
External teams bring a clear, unbiased perspective — essential for industries facing disruption like logistics, eCommerce, and retail.

✅ Accountability and ROI:
At IDX, we focus on delivering real, measurable outcomes — not just vanity metrics.

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How IDX Powers Your B2B Growth?

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At IDX, we specialise in sector-specific marketing solutions that help B2B companies thrive in dynamic markets.

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Here’s what sets us apart:

• Tailored Sector Strategies:
  We understand the unique challenges of logistics, supply chain, retail, and eCommerce marketing.
• End-to-End Marketing Delivery:
  From strategy development to execution across SEO, paid media, content, and creative branding — we manage it all.
• Agile, Scalable Support:
  Whether you need a light-touch campaign or a full-scale marketing operation, our support flexes with your business.
• Complex Messaging Expertise:
  We help businesses navigate major challenges — from tariff shifts to tech disruption — with clear, powerful communication.

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Why Outsourcing Isn’t Cutting Corners — It’s Getting Smarter

B2B marketing today demands more expertise, more agility, and faster action than ever before.

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Outsourcing your marketing isn’t about doing less — it’s about achieving more with the right partners.

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At IDX, we help you scale faster, communicate better, and grow stronger in the face of market disruption.

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Ready to Stay Ahead of the Competition?

👉 Get in touch with IDX today

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📧 Or email us at info@idxtv.com

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Let’s work together to build marketing that drives real business growth.

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