IDX Hub

In 2025, 74% of CEOs Are Building Personal Brands — Are You?

The business landscape in 2025 is more personal, more digital, and moving faster than ever. Whether you are a startup founder, leading a larger company, or positioning yourself as a thought leader, one thing is clear: your expert voice and presence matter. And there’s no more powerful way to establish and amplify both than through video.

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Why Video Still Leads the Way

We live in an attention economy. You have seconds to make an impression, minutes to build trust, and very little time to stay relevant. Video is the only content format that achieves all of these — it’s visual, emotional, memorable, and measurable.

Here is what the latest 2025 data shows:

89% of businesses use video as a marketing tool (Forbes)
95% of marketers say video is a key part of their strategy (HubSpot)
93% report positive return on investment from video marketing (Statista)
82% of consumers have made a purchase after watching a video (Pew Research Center)
86% say video has increased traffic to their websites (TechCrunch)

These figures are not just impressive — they are a clear signal: video should be central to your marketing approach.

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CEOs Are Going Personal — You Should Too

This year, 74% of CEOs are investing in personal branding. Why? Because visibility drives influence, and influence drives business. Audiences expect more than just polished logos — they want to connect with leaders they can trust. Video gives you the opportunity to share your story, communicate your values, and connect with your audience in a way that is authentic and human.

And this is not only for CEOs.

Whether you are:

A startup founder seeking investment and building your profile
A CMO or brand leader looking to increase awareness and engagement
A subject matter expert or creative professional growing your community

— Video gives you the platform to speak directly, consistently, and credibly to the people who matter.

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What Makes Video Effective in 2025?

It builds trust
Your audience wants to see the real people behind the brand. Video brings personality and transparency to your message.

It cuts through the noise
With algorithms prioritising short-form and video-first content, video helps you stand out across social and search platforms.

It drives conversions
Video isn’t just engaging — it motivates action, whether that’s enquiries, sign-ups, downloads or purchases.

It’s measurable
From engagement rates to audience retention and sales tracking, video performance can now be analysed in detail.

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How IDX Helps You Succeed with Video

At IDX, we go beyond production — we’re your strategic video partner. We work with:

Startups wanting to raise their profile or secure funding
Scale-ups and established brands launching campaigns or new ventures
Creative leaders and consultants building authority and reach through thought leadership

We handle the full production process — strategy, scripting, filming, editing, and optimisation — all tailored to your business goals.

Our content is designed to amplify your voice, elevate your brand, and convert attention into impact.

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Ready to Be Seen, Heard and Remembered?

If you’re ready to bring your brand to life through high-impact video content, let’s talk. Whether you need support on a single campaign or a long-term strategy, IDX is here to help you make your mark.

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