IDX Hub
In today’s digital-first economy, businesses across logistics, supply chain, and eCommerce are rethinking how they communicate, differentiate, and grow. One of the most effective tools in this transformation? Strategic content.
Content is no longer a supporting function. It has become a critical asset—shaping how companies build trust, attract partners, and position themselves as innovators.
At IDX, we’re witnessing a fundamental shift: supply chain brands are using content not only to inform, but to lead.
Content Is Now Part of the Supply Chain
A well-developed content strategy mirrors a high-functioning supply chain—it’s structured, consistent, and delivers measurable value. Visibility, influence, and reputation are now directly tied to how clearly and confidently an organisation communicates.
Whether you’re a national postal operator, a cross-border platform, or a logistics technology provider, your ability to lead industry conversations is tied to your content presence.
Building Resilient Brands Through Strategic Storytelling
In a time of increasing complexity and disruption, content has also become a lever for resilience. Organisations that regularly contribute to thought leadership, educate stakeholders, and share insights are better positioned to adapt and evolve.
By treating content like a supply chain—strategically planned, resourced, distributed, and analysed—brands can improve trust, engagement, and long-term relevance.
2025 Industry Insights
The data is clear: content is becoming more central to supply chain performance and perception.
- 93% of marketers report positive ROI from video marketing (Statista, 2025)
- 75% of B2B buyers rely on digital content to guide decisions (Forrester)
- 85% of supply chain leaders say content quality will drive vendor selection (Logistics Tech Outlook)
- Strategic content can drive up to 7x higher conversion rates (Content Marketing Institute)
This reinforces a simple truth: companies that invest in strategic content in 2025 will outperform competitors who do not.
Five Trends Shaping Content Marketing in 2025
Drawing from sector insights and thought leaders like Basumallick Vuarc, here are five defining trends for content in 2025:
1. AI and Human Insight Must Work Together
AI enhances speed, targeting, and content generation. But human insight gives content credibility, emotion, and nuance. The best strategies blend both.
2. Data-Driven Storytelling Builds Authority
In B2B sectors like logistics, credibility is earned through transparency. Case studies, metrics, and operational insights help establish trust with decision-makers.
3. Short-Form, High-Value Content Is Essential
Decision-makers are short on time. Bite-sized formats—like LinkedIn posts, infographics, and expert video snippets—outperform lengthy whitepapers.
4. Treat Content Like a Supply Chain
Strong content strategies mimic great logistics: systems-driven, quality-controlled, and agile. Brands must invest in planning, distribution, and continuous improvement.
5. Thought Leadership Drives Commercial Growth
The brands that lead industry dialogue win attention, trust, and business. Thought leadership isn’t optional in 2025—it’s commercial strategy.
Why IDX Exists: Giving the Industry a Voice
At IDX, we help logistics and eCommerce companies tell stories that matter—across video, digital platforms, events, and media partnerships. We believe smart content leads to stronger industries.
A recent example comes from our interview with Claudia from EIL Green at the RLA Conference. Her work focuses on scalable sustainability models in reverse logistics. She shared:
“There are many opportunities to spread the word on a global scale because what we do can be replicated anywhere in the world. That’s where platforms like IDX bring real value—by offering openness, transparency, and a space to share what we’ve learned. I’m grateful to be invited to tell the EIL Green story through a media outlet that genuinely cares about the message.”
— Claudia, Sustainability Leader, EIL Green
▶️ Watch the full IDX interview
We’re proud to support leaders like Claudia by creating visibility for important work and elevating the voices shaping our sector.
Who We Work With
IDX supports a wide range of partners, including:
- Logistics operators and delivery networks
- Postal and cross-border platforms
- eCommerce platforms and retail supply chain innovators
- Trade associations and global conferences
Our services include:
- Video interviews and spotlight sessions
- Social media campaigns and LinkedIn amplification
- IDX Hub editorial features and blog posts
- Email marketing via our own and partner databases
- Media partnerships for events like Parcel+Post Expo, NeX, and ATEM
Looking to lead the conversation in 2025?
Get in touch with IDX to learn how we can help elevate your brand, voice, and message across the global supply chain community.
